Veteran-Owned · Pensacola & Gulf Coast · FL · AL · MS
Read First · Program Overview
Key concepts, terminology, and the training methodology
This sheet explains the plan and the terms that come with it. No background in dog training is required. You need to understand why each method works — then apply it consistently. Read this before your first session and refer back to it as your puppy progresses through the program.
Your American Bully puppy is 18 weeks old. This is the right time to begin structured foundation training. The six-week, 12-session program builds four core behaviors — sit, down, heel, and come — and the engagement skills that make all future training possible.
The program moves in a deliberate sequence. You start by charging a clicker so your puppy has a precise, consistent way to understand when they did something right. Once that marker is installed, you pair a verbal marker — "Yes" — so you can mark behaviors at any distance without the clicker in your hand. Then you build engagement, introduce skills through luring, name those skills with verbal cues, and finish by testing them across new environments in a structured proofing progression: Duration, Distance, Distraction, Location.
Positive reinforcement means adding something your puppy values — food, a toy, or play — immediately after a behavior occurs. The behavior becomes more likely to repeat because it produced a good outcome. This is the core of how your puppy learns during this program.
This is not spoiling or bribing. The reward is payment for correct work. Your puppy earns it. When you deliver it promptly and consistently, your puppy learns that the behavior is worth doing again.
High-value treats: small pieces of chicken, beef, cheese, or dedicated training treats. A toy followed by a brief game of tug. Enthusiastic verbal praise when your puppy already responds to it. Use whatever your puppy values most. Not every puppy ranks food above toys — learn what drives your dog and use it. Reserve high-value rewards for training sessions only. Availability outside of training dilutes their value.
Timing is the single most important mechanical skill in this program. Your puppy connects the reward to whatever they were doing at the exact moment the reward arrives. If you deliver the reward one second late, you reward the wrong behavior. A marker solves this — it fires at the exact instant the correct behavior happens, bridging the gap between the behavior and the treat.
This program uses two markers in a specific order. You start with a clicker. Then you add the verbal marker "Yes." Here is why — and how.
A clicker produces the same sharp sound every single time. Your tone of voice changes with your mood, your energy, and the situation. The clicker does not. It gives your puppy a consistent, mechanical signal that is faster and more precise than any word you can say. Session 1 of this program is dedicated entirely to charging the clicker — conditioning your puppy to understand that the click means a reward is coming. No behaviors are asked for. You simply click, then immediately deliver a treat. Repeat 30–45 times across the session. The clicker is charged when your puppy flinches, looks at you, or orients expectantly every time they hear it.
Once the clicker is charged, you begin pairing the verbal marker. Say "Yes" at the same instant you click, then deliver the treat. Run 10 repetitions of this in Session 2. The puppy hears both signals simultaneously. Through repetition, "Yes" borrows the meaning the clicker already has. This is called transfer of conditioned reinforcement — you are giving "Yes" its value by associating it with something that already has value.
By Session 4, you begin using "Yes" without the clicker on the last several repetitions of each behavior. By Session 6, the clicker is put away and "Yes" becomes your primary field marker. The clicker stays available as a precision tool for introducing new or complex behaviors — but in daily life, "Yes" is what you use. It requires no equipment, works at a distance, and works when your hands are full.
1. Your puppy performs the correct behavior.
2. You click or say "Yes" at that exact moment.
3. You deliver the reward within 1–2 seconds.
Always mark before you reach for the treat. If your hand moves toward the food first, your puppy learns to watch your hand — not to perform the behavior. The sequence never reverses: behavior → mark → reward. Practice your timing without your puppy: drop a ball and click the instant it hits the floor. If you can do that cleanly and consistently, your timing is ready.
When you ask your puppy to sit, say "Sit" first — then show the hand signal. The order is not preference. It is the difference between a puppy that understands the word and one that has learned to ignore it.
Dogs are visual first. If you give the hand signal at the same time as or before the verbal cue, your puppy learns to watch your hand and tune out the word. Six months from now, you will say "Sit" with your hands at your sides and get nothing — because the word was never what your puppy responded to.
1. Say the verbal cue. ("Sit")
2. Pause one second. Give the word a chance to register.
3. Show the hand signal only if your puppy does not respond.
As your puppy progresses, the word alone is enough. Sessions 11 and 12 in this program test exactly this: verbal cues without hand signals. That is the benchmark for a correctly trained behavior — the word works on its own.
Your puppy has a limited attention span — especially during adolescence. A long session does not produce more learning. It produces fatigue, frustration, and errors. Stop before your puppy wants to stop. End on a success.
American Bullies reach adolescence between roughly four and twelve months of age. During this period your puppy's brain is reorganizing and hormones are activating. Your puppy may seem to forget trained behaviors, become more distracted, or test limits they previously respected. This is normal and temporary.
Slower responses to cues. More interest in the environment than in you. Selective hearing. Behaviors that were solid suddenly seeming less reliable. Increased arousal around other dogs or new environments.
Keep training. Increase reward value temporarily. Shorten sessions. Do not repeat cues — give the cue once, help if needed, reward the correct outcome. Consistency through adolescence is what determines how your dog behaves as an adult.
Do not stop training because your puppy is going through a difficult phase. Do not repeat cues multiple times hoping for a response. Do not respond to regression with frustration — it is developmental, not defiance.
Your expectation does not drop because your puppy is an adolescent. The method stays positive. The session length stays short. The standard for what counts as a correct behavior does not change. Structure during this phase is what carries forward.
| Term | Plain-Language Definition |
|---|---|
| Positive Reinforcement | Adding something your puppy values immediately after a correct behavior to make that behavior more likely to repeat. |
| Clicker | A mechanical device that produces an identical sound every time. Used first in this program because its consistency is more precise than a spoken word. Charged in Session 1 before any behavior is asked for. |
| Charging the Clicker | Conditioning your puppy to understand that the click predicts a reward — done by clicking then immediately treating, 30–45 times, with no behavior required. The clicker is charged when your puppy orients to you after every click. |
| Marker ("Yes") | A verbal marker introduced in Session 2 by pairing it simultaneously with the clicker. Becomes the primary field marker by Session 6. Works at a distance and without equipment in your hand. |
| Engagement | Your puppy's trained desire to focus on and work with you, prioritizing you over the environment. |
| Lure | A treat or toy used to guide your puppy into a position. Used only a few times before switching to an empty hand. |
| Shaping | Rewarding small steps toward a finished behavior, building it in stages rather than waiting for perfection from the start. |
| Cue | A verbal word or hand signal that tells your puppy which behavior to perform. Verbal always comes before the signal. |
| Duration | How long your puppy holds a position before being released. The first variable in the proofing sequence. |
| Distance | The space between you and your puppy while they hold a behavior. Built after duration is solid. |
| Distraction | Competing stimuli introduced while your puppy holds a behavior. Added after duration and distance are working. |
| Location | New environments where the behavior must hold. The most important proofing variable — every new place partially resets a behavior. |
| Proofing | The structured process of making behaviors reliable through Duration → Distance → Distraction → Location. |
| Generalization | The result of proofing — the behavior holds everywhere, not just where it was trained. |
| Adolescence | Developmental phase (roughly 4–12 months) where puppies become more distracted and may seem to regress. Normal and temporary. |